Day

January 29, 2018
Two businesswomen carrying puzzle pieces towards a large jigsaw of a bullseye target. Illustration.
When you buy a Starbucks coffee, you’re not just buying the product in your hand. You’re paying for an experience; personalized yet strikingly uniform, it turns ordinary into extraordinary by consistently fulfilling consumer expectations. It wouldn’t make sense, therefore, for each Starbucks to use a different coffee supplier. It wouldn’t be advantageous to implement different...
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